Eyedentity is a creative concept store/ workstation that customize eyewear through the very first step, whereby wearer could make the choice of frame style & combination of materials. Through the process, we aim to realize the wearer's self-identity under the condition of being oneself.
The branding concept aims to bring out the identity of the conceptual eyewear store - the process of searching of self identity through customization.  
Contemporary, neutral and fresh.

Visual concept of customization process -  step 1: choose a texture

Visual concept of customization process -  step 2: choose a frame shape

Visual concept of customization process -  step 3: place a face shape (closest to wearer)

Event invitation

Press Kit

Marketing collateral - 3D pop out wearable frame

Tags & cleaning cloth